Kia EV6 electric car
Kia Motors reveals the first images of the exterior and interior design of EV6. It is a crossover design and it has the brand’s new Electric-Global Modular Platform (E-GMP). Also, it is the first BEV from Kia’s new design philosophy which indicates its focus on electrification. So, let’s know about Kia EV6 electric car.
About EV6
Karim Habib, Senior Vice President and Head of Global Design Center mentions EV6 as the first dedicated Kia EV which is a showcase of human-centered, progressive design and electrification. He expresses his strong belief in EV6 as a compelling and relevant model for the new EV market.
Kia also has a future design philosophy for all of its upcoming EVs and it is known as “opposites united”. Here’s a description from Kia regarding their new design philosophy and the 5 pillars supporting their philosophy.
- Bold for Nature
Bold for nature creates organic, yet technical structures and finishes for vehicle interiors. And also the exterior designs are a combination of clear and simple lines with bold, ever-changing surfaces.
- Joy for Reason
Joy for Reason focuses on the feel and ambiance of Kia’s future vehicles. In the future, these designs will influence the adoption of new organic materials and colors.
- Power to Progress
Power to progress indicates the design of future products will continue to evolve from the expertise from Kia’s recent era of design-led transformation. With this progress, the designs will draw on experience and creativity for their upcoming innovations.
- Technology for Life
Technology for Life embraces new technologies for interactions between humans and vehicles. In the future, Kia vehicles will adopt a next-generation in-car user experience (UX). This user experience is possible through their design and advancements in lighting, feel, and in-car connectivity.
- Tension for Serenity
Tension for serenity delivers striking design concepts that use sharp, highly technical details. This is to create surface tension between design and technology in which the outcome is the vision for future designs.
Conclusion
Automakers around the world are trying to reinvent and rebrand themselves in the competitive era of electrification. To succeed in this competition, Kia motors seems to be making concrete efforts with the E-GMP platform and new design philosophy.
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