Italian motorcycle maker Benelli
Benelli India is waiting for well laid out policy measures to promote EVs
To reinforce its foothold in the premium bikes category to double its product portfolio by 2020, according to a top official. Benelli India is eyeing to increase its sales in premium bikes.
The company would boost up its production at its assembly unit in Hyderabad and has set itself a target of selling around 12,000 units by that year.
Italian motorcycle maker Benelli
Benelli India has appointed Adishwar Auto Ride India, a partner of the Mahavir Group, to deal with the organization’s tasks in the country. Jhabakh said the organization would double the present production portfolio by 2020, with costs extending between Rs 2 lakh and Rs 6.2 lakh (ex-showroom).
Benelli currently retails six models, including the latest 500 cc Leoncino, priced at Rs 4.79 lakh (ex-showroom).
“At the end of 2020, we will have 12-13 bicycles in the Benelli portfolio. We are intending to launch two 250 cc bicycles and a 400-cc bike.”
“Investments (already) made in the three-acre land is Rs 40 crore. We will make investments as and when required to increase the capacity,” he said.
At present, the Italian motorcycle maker Benelli has 19 dealers in 18 cities. On expanding the retail market, the company planned to have around 60 dealers in 50 cities by the end of 2020.
To a query about the government’s support to promote electric vehicles, Jabhakh said, “Electric vehicle seems to be the name of the game. But we are monitoring the policies carefully. We are waiting to see well laid out policy measures to promote electric vehicles.”
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