In the past 25 years, SRK has been Hyundai’s brand ambassador
As a token of appreciation for his long-standing association with Hyundai Motor India Ltd, Shah Rukh Khan was presented with the 1,100th unit of Hyundai’s all-electric IONIQ 5. Over the past 25 years, he has been the brand ambassador for the Korean carmaker and has been doing so for a very long time. Shah Rukh Khan himself unveiled the IONIQ 5 at the Auto Expo in January 2023, as it was the company’s flagship electric SUV, which was launched in India for the first time in 2023.
Currently, Hyundai’s top-of-the-line model in the Indian market is the IONIQ 5, which retails for Rs. 45.95 lakhs. It passed the 1,000-unit sales mark last week and the brand has now gifted the 1,100th unit of this product to Shah Rukh Khan.
THE IONIQ 5
The electric vehicle (EV) is equipped with a 72.6 kWh battery pack that provides an impressive maximum range of 631 km on a single full charge. It is powered by a single rear-mounted electric motor that delivers a maximum power of 214 hp and a peak torque of 350 Nm. Additionally, it features a 150 kW DC fast charger that can charge the battery from 0 to 80 percent in just 21 minutes, while a 50 kW charger would take an hour to do the same. These features make the EV a highly efficient and convenient mode of transportation, suitable for a wide range of applications.
The IONIQ 5 comes with a 12.3-inch touchscreen infotainment system, a same-sized instrument cluster, a panoramic sunroof, wireless phone charger, ventilated seats system, heads-up display, dual-zone climate control, and vehicle-load function.
The car comes with a range of safety features, including six airbags, electronic stability control, a 360-degree camera, and advanced assistance systems. Additionally, it is equipped with Hyundai SmartSense ADAS Level 2 features such as Forward Collision Avoidance Assist, Lane Keep Assist, Blind Spot Collision Avoidance, Lane Follow Assist, Blind Spot View Monitor, Driver Attention Warning, and Adaptive Cruise Control, among others.
During the presentation ceremony, the Managing Director and CEO of Hyundai Motor India Ltd, Unsoo Kim, expressed that Hyundai has had a long-standing association with Shah Rukh Khan, spanning over 25 years, making it one of the most enduring brand ambassador partnerships in the industry. He further added that Mr. Khan has been one of the earliest members of the Hyundai family and has played a pivotal role in augmenting the brand’s values and propositions over the years. The statement highlights the significance of the partnership and the valuable contribution made by Mr. Khan towards the growth and success of the brand.
Kim mentioned that they had presented the flagship EV IONIQ 5 to SRK as a token of appreciation, highlighting the technological excellence of the EV and the future of mobility in India. They are extremely thankful for his constant support for Hyundai and look forward to continuing their association for many more years to come.
Besides expressing his gratitude to Hyundai, Shah Rukh Khan also praised the brand. In addition, he stated that this is his first-ever electric vehicle, and he is glad that it is a Hyundai.
He also mentioned that the love they have received from the people of India is what drives them in the industry. As the oldest member of the Hyundai Motor India family, he feels that their 25-year journey has been fruitful for both him and the brand. They have achieved some brilliant moments and milestones together. The brand is like family to him, and he is pleased to be associated with one of India’s most trusted and loved car brands.
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