Mahindra Electric Mobility launches a new
brand
The pioneers of electric mobility and a part of USD 20.7 billion Mahindra Group in India has unveiled a new corporate brand identity with a new logo and tagline ‘Spark the New’. This new identity is been created to give a brand a renewed thrust to achieve its global ambitions of being a leading player in electric mobility technology solutions.
Mahindra Electric Mobility
The company with this brand is planning to go global and export its indigenously developed EV technology products and solution to international markets such as Europe and South Korea. It plans to supply products such as vehicle control unit and powertrain to SsangYong Motor Company, which is Mahindra Group company in South Korea.
The company’s CEO, Mahesh Babu said that “Through SsangYong, our technologies are going to go to Europe, we are already engaged with some of our partners in Europe, with whom we are in talks to supply our technology (products) like powertrain, battery packs and power electronics,”
“Our aim now is to have a global ambition to reach to multiple players across the globe. If somebody wants to import our Treo (electric three-wheeler) and then wants to sell it in Europe, in the US or in developing countries, we are open (to that as well).”
The company’s electric vehicles portfolio includes e20 plus hatch, eVerito sedan, eSupro minivan and Mahindra Treo range of three-wheelers.
The company said that it has completed more than 200 million electric kilometres by Mahindra EVs (electric vehicles) on Indian road. It has helped to save over 22,000 metric tons of CO2 emissions in India.
Mahesh Babu talking about the brand launch said He further added, “Our new identity truly recognizes the essence of ‘Mahindra Electric’ and there are no better words to capture this than ‘Spark The New’. These powerful words resonate not just with us at Mahindra Electric, but are a clarion call for everyone to join the movement towards sustainable mobility.”
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