VIDA, the emerging mobility brand from Hero MotoCorp, today announced its association with Kolkata Knight Riders (KKR) as the Title Partner for the upcoming season, marking the beginning of a three-season partnership.
The association brings together two future-facing brands united by a shared ethos of performance, ambition, and a deep connection with a new generation of Indians who aspire to challenge conventions, push boundaries and shape the future.
Rooted in ambition and progress, the partnership reflects a shared belief in pushing boundaries—whether on the cricket field or in redefining how India moves. While KKR continues to set new benchmarks in sporting excellence, VIDA is driving the Future of Mobility through smart, sustainable and electric solutions designed for a rapidly evolving India.
“We are delighted to welcome VIDA as the front-of-jersey title partner of the Kolkata Knight Riders. This multi-year partnership brings together two brands united by a shared commitment to innovation and excellence. At KKR, we always seek collaborators who are shaping the future, and VIDA’s vision in the electric mobility space aligns perfectly with our forward-looking philosophy. We look forward to a long and successful association that energizes both our brands and inspires fans around the world. Korbo, Lorbo, Jeetbo!” said Mr. Venky Mysore, CEO of Kolkata Knight Riders, on the partnership.
Commenting on the partnership, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said: “This association with Kolkata Knight Riders reflects the shared spirit of confidence, resilience, and aspiration that defines a new India. KKR has consistently inspired fans through its fearless approach and strong sense of purpose—values that resonate deeply with VIDA. Together, we look forward to engaging with a generation that is confident in its choices and ready to drive meaningful change to embrace a more progressive and sustainable future.”
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season, celebrating performances that exemplify energy, agility, and leadership – both on and off the field.
The partnership underscores VIDA’s commitment to connecting with young, passionate audiences and strengthening its presence at the intersection of sport, culture, innovation, and the future of mobility.
Together, VIDA and KKR aim to drive progress—on the field and on the road—towards a more sustainable and forward-looking India.
