Pininfarina & Hercules Electric Vehicles partners to design Alpha electric pickup truck

The Italian design Pininfarina partners with Detroit, Michigan Hercules electric vehicles company to design Detroit automaker the Hercules Alpha electric pickup and also the other products that will be announced in the coming years. In addition to vehicle design, the agreement also encompasses design input for Hercules retail locations, the company said.

Hercules said that Alpha is expected to launch in late 2022. . The truck will feature a four-motor powertrain with more than 1,000 horsepower, through a torque-vectoring four-motor drive system. The motors will provide independent torque control for amazing stability and ultimate high-performance.

James Breyer, Hercules EV Founder and CEO said that “Pininfarina is the world’s foremost designer of performance and luxury automotive products with over 90 years of experience designing vehicles for Ferrari, Maserati and Alfa Romeo,” We wanted to engage the best to create a truly unique and differentiated product in our Alpha.”

“We are excited to work with Hercules on the design of a new electric vehicle,” said Giuseppe Bonollo, SVP, Sales & Marketing of Pininfarina. “Pininfarina has always been at the forefront of electric mobility. We bring to this new venture with a North American partner our ability to develop a new design language having in mind both our client’s brand identity and our shared commitment to environmental sustainability.”