Magenta Mobility Joins Forces with MOVER to Electrify Last-Mile Delivery for SMEs and D2C Brands
Magenta Mobility, one of India’s leading electric mobility solutions providers, has announced a strategic partnership with MOVER, a growing logistics platform that empowers small and medium enterprises (SMEs) and direct-to-consumer (D2C) brands with reliable last-mile delivery services. As part of this collaboration, Magenta will deploy a dedicated fleet of 250 electric vehicles (EVs) to support MOVER’s operations across key Indian cities.
The partnership is set to kick off with the deployment of EVs in Delhi NCR, Hyderabad, Bangalore, and Chennai, cities that are not only e-commerce hubs but also strategic centers for urban logistics. These 250 EVs will be integrated into MOVER’s delivery operations to offer sustainable, efficient, and cost-effective logistics solutions to its rapidly growing clientele of D2C brands and SMEs.
This collaboration comes at a time when both the logistics and mobility sectors in India are under increasing pressure to adopt environmentally friendly practices. The deployment of EVs significantly reduces carbon emissions, noise pollution, and fuel costs, thereby benefiting not just businesses but also urban environments.
Magenta Mobility, known for its tech-enabled EV fleet operations and end-to-end electric mobility solutions, will ensure the vehicles are supported by robust charging infrastructure, fleet management tools, and maintenance support. This end-to-end approach will allow MOVER to operate efficiently without the burden of EV ownership and upkeep.
🚚 Supporting High-Growth Sectors
With the boom in D2C commerce, Q-commerce (quick commerce), and e-commerce, reliable last-mile delivery has become a make-or-break factor for many brands. MOVER specializes in helping these companies scale their logistics operations while maintaining affordability and speed.
By teaming up with Magenta Mobility, MOVER is taking a bold step towards sustainable logistics innovation. The dedicated electric fleet will improve turnaround times, enhance delivery predictability, and reduce operational costs for MOVER’s clients.
💬 Leaders Speak
Speaking on the partnership, Maxson Lewis, Founder and Managing Director of Magenta Mobility, said:
“We are thrilled to partner with MOVER and bring EV-led transformation to last-mile deliveries. This collaboration aligns perfectly with our mission to decarbonize urban freight movement and support the green ambitions of India’s growing businesses.”
A spokesperson from MOVER added:
“Our clients demand reliability, speed, and responsibility. With Magenta’s EV fleet, we’re proud to offer sustainable delivery options without compromising on service quality. This partnership is a win for our brands, their customers, and the planet.”
🌱 The Road Ahead
As EV adoption gains momentum in India, partnerships like this serve as vital milestones. Magenta and MOVER aim to scale their collaboration further in the coming months, potentially expanding the fleet size and geographic footprint based on demand and success in the pilot cities.
By combining Magenta Mobility’s electric vehicle expertise with MOVER’s deep understanding of the SME and D2C logistics landscape, the partnership is poised to set a new standard for green last-mile delivery in India.
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