Jeep is evaluating electric vehicle alternatives in India before finalizing plans
A senior company executive said electric vehicles are the focus for SUV maker Jeep in India and the company is evaluating various options before finalizing plans for the domestic market. Jeep India, part of the Stellantis auto group, also said the company is targeting to localize more than 90% of the Jeep Compass small SUV in the next three years.
There is a 50:50 joint venture manufacturing facility between the company and Tata Motors at Ranjangaon, located in the district of Pune.
“(Vehicle) electrification options are something we are looking at now because the customer is at the center and their (customers) need to be satisfied. Globally, we significantly expand our vehicle portfolio So we are evaluating different options for India,” Aditya Jairaj, head of Jeep India operations and deputy managing director of Stellantis India, told PTI. The launch of the new 9-speed Jeep Compass AT Diesel in 4×2 configuration on Saturday.
There was an exclusive development and launch of the vehicle in India. According to him, Jeep’s EV strategy is still being finalized and electric vehicles will eventually be offered in India, which is a focal point.
Considering the company’s next-generation products, it plans to increase localization by 40% from the current level of 70%, which will be quite significant, adding that it is a key focus. “It is not simply a matter of localizing for India, but it is also a matter of India for India and India for the world,” he said.
In addition, he noted that exporting is an important part of the company’s long-term strategy, as it not only provides scale but also provides a cost advantage.
The Compass, Meridian, Wrangler, and Grand Cherokee are the four products that Jeep India offers at the current time. Jeep Compass and Jeep Meridian are among the four models exported to markets such as Japan and Australia.
Current export markets for these vehicles include Japan, Australia, and New Zealand. For exports to become more and more valuable propositions, they must work in tandem with the domestic market, said he, and added that the company will continue to export Compass and Meridian in other markets.
In addition to being exported to right-hand drive markets, the company will also be able to export its products to non-right-hand drive markets.
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