The evergreen favorite or love of two-wheeler riders, the Royal Enfield is ready to kick off the new journey through the EV field.
Developing its own electric vehicle portfolio, Royal Enfield (the legendary and longest-running British motorcycle brand owned by India’s Eicher Motors) is making rapid progress in the transition to electric mobility. The brand is expected to enter the market within the next 18-24 months.
Royal Enfield has taken the first step towards the EV sector by hiring Umesh Krishnappa ex-CTO of Ola Electrics for their new production. The company has assigned him to handle the whole development program in both India and the UK.
They have formed expert groups on electric vehicles to make advanced progress in their new journey toward the EV segment. And they plan to invest over $150 million to develop their EV kids.
The company has already started to build a dedicated platform that has been given the code name’ L’. It is not just a new step with only their dream as it will develop products to meet the diverse needs of buyers.
The company is looking at the business potential of 1.2 million to 1.8 million electric vehicles per year within a few years of entering the market in late 2024. This platform is designed for a global audience. Therefore, apart from serving the emerging EV market in the domestic market, the company is also expanding it into several major global markets.
A prototype of this architecture will be developed within 12 months. The company aims to validate the product by the end of 2023 and launch in 2024.
The upcoming debut electric product from Royal Enfield will come with a classic design which will be a combined version of a traditional girder fork and a distinctive fuel tank. Royal Enfield bikes are always considered classic royal, feel-good bikes, and the love of riders. And they will give the same nostalgic feel to fans in their new EV products.
As always, the Royal Enfield bikes are going to be the center of attraction in the crowd in a more attractive way as its first EV will be a combination of advanced modern technologies and traditionally fashioned designed elements. It will provide a unique and thrilling riding experience.
The new product comes with ISO 26262 guidelines for complete EV performance study and validation using safety models, flux motors, 1D battery pack thermal model and validation, GT suite, Simulink, Amesim, range, acceleration, roll-on, etc.
“Our approach to developing electric motorcycles is very different and we have spent a lot of time researching and understanding the market and customers. A deeper investment has been made in it,” the representatives added.
Recently, the company released its first glimpse of the future Royal Enfield e-bike. The company also recently invested in Spanish EV startup Stark Future VL.
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