Upon release, the scooter is expected to come with a premium price tag
Ather Energy Co-founder and CEO, Tarun Mehta, has taken to his social media platforms to announce a product hint about the company’s upcoming launch. There is no doubt that Ather has delivered a lot of fun features with their products, and as a result, they have a huge following in the EV market today. It is now time for them to gear up for something more and to provide their customers with an exceptional performing experience.
In his words, it’s time for a family scooter and more. After spending over a decade perfecting the Ather 450, it’s clear that people want a bigger, family-oriented scooter from us. Ather Energy is a brand that people love and rely on, but they also want a larger, more family-oriented scooter from us as well. That’s why we’re preparing for a family scooter to launch in 2024.”
As he has indicated, this upcoming scooter has been designed with the entire family in mind, offering comfort, ample size, and a whole lot more, all wrapped up in one fantastic package, made perfect for everyone in the family. Is there anything better than that? In order to make the Ather family experience accessible to as many people as possible, they are ensuring it is affordable. In Tarun’s opinion, however, that isn’t the end of the story. As Ather has grown over the years, he has also built a strong community of users who are passionate about Ather’s OG 450’s performance and design. As a result of its clean, sharp, and minimalistic design, and its outstanding performance, the product has earned its spot in the market. Those of you who loved the 450X will soon be able to experience an evolution of the 450 series thanks to Ather. With this new iteration of the product, the performance of this machine will be at a new level of refinement and excellence. You will be able to ride it on a bike that will have the best features in the market that will redefine the way you ride. As of early 2024, Ather will launch, and yes, it will come with a premium price tag, so be prepared to pay a premium for it. There was an assurance from Tarun that, “trust me, it’s worth every bit.”
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