Hero MotoCorp Accelerates EV Push with Affordable Electric Scooters in FY25

Hero MotoCorp Accelerates EV Push with Affordable Electric Scooters in FY25

Hero MotoCorp, the leader in India’s two-wheeler market, is stepping on the gas in the electric vehicle (EV) race. The company has announced plans to launch affordable electric scooters in the upcoming Fiscal Year 2025 (FY25). This move signifies a significant expansion of their electric vehicle portfolio beyond the currently available Vida V1 Pro.

According to Hero MotoCorp CEO Niranjan Gupta, the company aims to establish itself as a leader in the electric two-wheeler segment. Their strategy involves creating a strong EV product portfolio that caters to a wider range of customers, particularly those seeking budget-friendly options.

This focus on affordability aligns with the current dynamics of the Indian EV market. While electric two-wheelers are gaining traction, upfront costs remain a barrier for many potential buyers. Hero MotoCorp’s entry into the affordable segment has the potential to disrupt the market and accelerate EV adoption.

The company has already initiated efforts to establish a robust EV presence. Their existing Vida sub-brand is dedicated to electric vehicles, and the Vida V1 Pro scooter has been met with a positive initial response. They are also actively expanding their dealership network and EV infrastructure, including charging stations.

Analysts believe Hero MotoCorp’s experience in the traditional two-wheeler market will prove advantageous in their EV endeavors. Their extensive reach and brand recognition can be instrumental in promoting electric scooters to a wider audience.

The upcoming launch of affordable electric scooters in FY25 is a significant development for Hero MotoCorp and the Indian EV industry as a whole. This move has the potential to make electric two-wheelers even more accessible to consumers, paving the way for a greener future.